The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublication details: New York : HarperBusiness, 2002.Description: xxi, 295 p. : ill. ; 21 cmISBN:
  • 0060081996 (acid-free paper)
Subject(s): DDC classification:
  • 659 RIE 21
LOC classification:
  • HF5823 .R642 2002
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Academy of Music & Performing Arts Library General Stacks Non-fiction 659 RIE (Browse shelf(Opens below)) Available A01237

Includes index.

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