The fall of advertising and the rise of PR / (Record no. 999)

MARC details
000 -LEADER
fixed length control field 01057cam a22003134a 4500
001 - CONTROL NUMBER
control field 12699765
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170308123033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020311s2002 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002023294
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060081996 (acid-free paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .R642 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 RIE
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 14 - TITLE STATEMENT
Title The fall of advertising and the rise of PR /
Statement of responsibility, etc. Al Ries and Laura Ries.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperBusiness,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 295 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/hc042/2002023294.html">http://www.loc.gov/catdir/description/hc042/2002023294.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
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e ocip
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g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification Paperback     Non-fiction Academy of Music & Performing Arts Library Academy of Music & Performing Arts Library General Stacks 03/08/2017   659 RIE A01237 03/08/2017 25.00 03/08/2017 Books