The fall of advertising and the rise of PR /

Ries, Al.

The fall of advertising and the rise of PR / Al Ries and Laura Ries. - New York : HarperBusiness, 2002. - xxi, 295 p. : ill. ; 21 cm.

Includes index.

0060081996 (acid-free paper)

2002023294


Advertising.
Brand name products.
Public relations.

HF5823 / .R642 2002

659 RIE