| 000 | 01057cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12699765 | ||
| 003 | OSt | ||
| 005 | 20170308123033.0 | ||
| 008 | 020311s2002 nyua 001 0 eng | ||
| 010 | _a 2002023294 | ||
| 020 | _a0060081996 (acid-free paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.R642 2002 |
| 082 | 0 | 4 |
_a659 RIE _221 |
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 4 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries. |
| 260 |
_aNew York : _bHarperBusiness, _c2002. |
||
| 300 |
_axxi, 295 p. : _bill. ; _c21 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aPublic relations. | |
| 700 | 1 | _aRies, Laura. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hc042/2002023294.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c999 _d999 |
||