000			01095nam a22002657a 4500
003			OSt
005			20170315115001.0
008			170315b xxu||||| |||| 00| 0 eng d
020			_a0074710656
035			_a(AuCNLDY)3190307
040			_aANL _beng _cAMPA _dNMQU
050		4	_aHD59.35 _b.G73 2001
082	0	4	_221 _a658.820994 GRE
100	1		_aGrey, Anne-Marie.
245	1	0	_aThe sponsor's toolkit / _cAnne-Marie Grey & Kim Skildum-Reid.
260			_aSydney : _bMcGraw-Hill, _c©2001.
300			_axxvii, 219 p. : _bill. ; _c24 cm _e+ 1 computer laser optical disc.
504			_aIncludes bibliographical references and index.
520			_aProvides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.
650		0	_aCorporate sponsorship _zAustralia.
650		0	_aMarketing _zAustralia.
650		0	_aSpecial events _xMarketing.
700	1		_aSkildum-Reid, Kim.
942			_2ddc _cBK
999			_c1046 _d1046