TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The fall of advertising and the rise of PR
SN  - 0060081996 (acid-free paper)
AV  - HF5823 .R642 2002
U1  - 659 RIE 21
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Advertising
KW  - Brand name products
KW  - Public relations
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/hc042/2002023294.html
ER  -