Ries, Al. <br/><br/>
The fall of advertising and the rise of PR / 
Al Ries and Laura Ries. 
 - New York :  HarperBusiness,  2002. 
 - xxi, 295 p. :  ill.  ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0060081996 (acid-free paper) 
<br/><br/><label>LCCN: </label>2002023294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HF5823  / .R642 2002 
<br/><br/><label>Dewey Class. No.: </label>659 RIE