TY  - BOOK
AU  - Modahl,Mary
TI  - Now or never: how companies must change today to win the battle for Internet consumers 
SN  - 0066620139 (pbk.)
AV  - HF5415.1265 .M63 2000
U1  - 658.84 MOD 21
PY  - 2001///
CY  - New York
PB  - HarperBusiness
KW  - Internet marketing
KW  - Teleshopping
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 223-225) and index
ER  -