TY - BOOK AU - Wingo,Scot TI - eBay strategies: 10 proven methods to maximize your eBay business SN - 0321256166 (pbk. : alk. paper) AV - HF5476 .W56 2005 U1 - 658.87 WIN 22 PY - 2005/// CY - Upper Saddle River, N.J. PB - Prentice Hall PTR KW - eBay (Firm) KW - Internet auctions N1 - Includes index; Why build a great eBay business? -- Building an eBay business foundation -- Introducing the five p's : a strategic eBay framework -- Product -- Price -- Promotion -- Placement -- Performance -- Putting the five p's to work : a case study UR - http://www.loc.gov/catdir/toc/ecip0418/2004013328.html ER -