TY  - BOOK
AU  - Beall,Catherine
ED  - Australia Council.
TI  - The art of self-promotion: successful promotion by dancers & choreographers 
SN  - 1863735666
AV  - GV1597 .B43 1993
U1  - 792.80688 20
PY  - 1993///
CY  - St. Leonards, NSW, Australia
PB  - Allen & Unwin in association with the Australia Council
KW  - Dance
KW  - Vocational guidance
KW  - Australia
KW  - Dancers
KW  - Choreographers
KW  - Performing arts
KW  - Marketing
N1  - Spine title: The art of self-promotion : dancers and choreographers; Includes bibliographical references; Preface --; Introduction ~ Glossary --; Steps to Self-Promotion; Defining self-promotion ; Identifying your strengths and weaknesses ; Identifying your market ; Developing your promotional plan ; Example of a self-promotion plan --; Points of Communication; Professional image ; Approaching managements ; Personal presentations ; Making job applications ; Auditions ; Agents ; Applying for grants --; Promotional Opportunities; Public speaking and personal appearances ; Workshops and performances ; Studio showings ; Awards and scholarships ; Networking --; Promotional Materials; Design and pinting ; Business cards and letterhead ; Curriculum vitae (CV) and resumés ; Brochures and fliers ; Portfolios ; Photographs ; Videos --; Publicity; Structure of the media ; Planning a publicity campaign ; Targeting the media ; Newsworthiness ; Presenting your story ; Developing a contact list ; Deadlines ; Contacting the media ; How to write a media releasee ; Media kits ; Handling the media
N2  - "Aims to enable artists in Australia to gain the expertise in self-promotion which is necessary for success. This book gives practical and useful advice, providing artists with the skills and confidence to promote their work and increase their earnings." -- WorldCat
ER  -