Spine title: The art of self-promotion : dancers and choreographers.
Includes bibliographical references.
Preface -- Introduction ~ Glossary -- Steps to Self-Promotion / Points of Communication / Promotional Opportunities / Promotional Materials / Publicity / Defining self-promotion ; Identifying your strengths and weaknesses ; Identifying your market ; Developing your promotional plan ; Example of a self-promotion plan -- Professional image ; Approaching managements ; Personal presentations ; Making job applications ; Auditions ; Agents ; Applying for grants -- Public speaking and personal appearances ; Workshops and performances ; Studio showings ; Awards and scholarships ; Networking -- Design and pinting ; Business cards and letterhead ; Curriculum vitae (CV) and resumés ; Brochures and fliers ; Portfolios ; Photographs ; Videos -- Structure of the media ; Planning a publicity campaign ; Targeting the media ; Newsworthiness ; Presenting your story ; Developing a contact list ; Deadlines ; Contacting the media ; How to write a media releasee ; Media kits ; Handling the media.
"Aims to enable artists in Australia to gain the expertise in self-promotion which is necessary for success. This book gives practical and useful advice, providing artists with the skills and confidence to promote their work and increase their earnings." -- WorldCat