The art of self-promotion : successful promotion by dancers & choreographers / Catherine Beall.

By: Contributor(s): Material type: TextTextPublication details: St. Leonards, NSW, Australia : Allen & Unwin in association with the Australia Council, ©1993.Description: 74 p. : ill. ; 21 cmISBN:
  • 1863735666
  • 9781863735667
Subject(s): DDC classification:
  • 20 792.80688 BEA
LOC classification:
  • GV1597 .B43 1993
Contents:
Preface -- Introduction ~ Glossary -- Steps to Self-Promotion / Defining self-promotion ; Identifying your strengths and weaknesses ; Identifying your market ; Developing your promotional plan ; Example of a self-promotion plan -- Points of Communication / Professional image ; Approaching managements ; Personal presentations ; Making job applications ; Auditions ; Agents ; Applying for grants -- Promotional Opportunities / Public speaking and personal appearances ; Workshops and performances ; Studio showings ; Awards and scholarships ; Networking -- Promotional Materials / Design and pinting ; Business cards and letterhead ; Curriculum vitae (CV) and resumés ; Brochures and fliers ; Portfolios ; Photographs ; Videos -- Publicity / Structure of the media ; Planning a publicity campaign ; Targeting the media ; Newsworthiness ; Presenting your story ; Developing a contact list ; Deadlines ; Contacting the media ; How to write a media releasee ; Media kits ; Handling the media.
Summary: "Aims to enable artists in Australia to gain the expertise in self-promotion which is necessary for success. This book gives practical and useful advice, providing artists with the skills and confidence to promote their work and increase their earnings." -- WorldCat
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Academy of Music & Performing Arts Library General Stacks Non-fiction 792.80688 BEA (Browse shelf(Opens below)) Available A04732

Spine title: The art of self-promotion : dancers and choreographers.

Includes bibliographical references.

Preface -- Introduction ~ Glossary -- Steps to Self-Promotion / Defining self-promotion ; Identifying your strengths and weaknesses ; Identifying your market ; Developing your promotional plan ; Example of a self-promotion plan -- Points of Communication / Professional image ; Approaching managements ; Personal presentations ; Making job applications ; Auditions ; Agents ; Applying for grants -- Promotional Opportunities / Public speaking and personal appearances ; Workshops and performances ; Studio showings ; Awards and scholarships ; Networking -- Promotional Materials / Design and pinting ; Business cards and letterhead ; Curriculum vitae (CV) and resumés ; Brochures and fliers ; Portfolios ; Photographs ; Videos -- Publicity / Structure of the media ; Planning a publicity campaign ; Targeting the media ; Newsworthiness ; Presenting your story ; Developing a contact list ; Deadlines ; Contacting the media ; How to write a media releasee ; Media kits ; Handling the media.

"Aims to enable artists in Australia to gain the expertise in self-promotion which is necessary for success. This book gives practical and useful advice, providing artists with the skills and confidence to promote their work and increase their earnings." -- WorldCat

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