Now or never :

Modahl, Mary.

Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl. - 1st ed. - New York : HarperBusiness, 2001. - xxx, 237 p. : ill. ; 25 cm.

Includes bibliographical references (p. 223-225) and index.

0066620139 (pbk.)

99049437


Internet marketing.
Teleshopping.
Consumer behavior.

HF5415.1265 / .M63 2000

658.84 MOD