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How the Cadillac got its fins :

Mingo, Jack, 1952-

How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo. - 1st ed. - New York : HarperBusiness, c1994. - x, 228 p. ; 19 cm.

ISBN: 9780887307539

LCCN: 94002392

Subjects--Topical Terms:
Industries--History--Anecdotes.--United States
New products--History--Anecdotes.--United States
Marketing--History--Anecdotes.--United States
Businesspeople--Anecdotes.--United States

Subjects--Geographic Terms:
United States--Commerce--History--Anecdotes.

LC Class. No.: HF3021 / .M557 1994

Dewey Class. No.: 338.0973 MIN

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